my evaluation

http://prezi.com/yksbgd35rkl0/evaluation/

Magazine front cover finished

UNDERGROUND Contents page

Magazine Front Cover take 1

Task 6

Analysis of my masthead and why I decided on my final choice

UNDERGROUND

For my magazines masthead I chose the name ‘UNDERGROUND’. The main reason for this is because of the direct link between the name and the type of music the magazine focuses on which is non-commercial, new and upcoming genres such as ‘Grime’ and ‘Dubstep’ I also picked this one above the others i had brainstormed because of the bluntness of it, its short and sweet so people are more likely to remember it and put in the effort to read it, on top of this its simple, self explanatory nature made me believe it is a suitable masthead for my magazine.

Task 5

Ugh, i wake up in my dorm with my best mates foot in my face, i grunt at him to get off and roll out of bed, searching for a rizla i feebly roll myself a ciggarette and pop outside to smoke. Im loving life at uni, my social life has always been my first priority and im thriving in the uni enviroment, although as a group me and my mates dont have much do live off, we get by with smoking rolling tobacco and drinking cheap lager and we still have a good time. Music is a massive part of my life and me and my roomate scrimped and saved to buy a pair of second hand technics, they are one of the most reliable and prestigious brands in the turntable business and all our mates are jealous, we stayed up late last night mixing our new vinyls and producing a new tune on a programme called 'Reason' that i managed to download of the internet, its tricky but im excited to see what sort of Dubstep tune i can create and mabye even play at a party or rave.

I try to do my work as best i can and i scrape by but my real passions lie in music, fashion and having the craziest experiences i can. As my rolly cinders out, i flick it down the drain as my Blackberry starts beeping, i insisted to my mum that i'd need a blackberry because of the free messenger you get with them, i would definitley be needing that to keep in efficient contact with my mates and to sort out nights out. I pick up and its my mate dave, we call him Dave da Raver because he always takes things to the absolute max on a night out. He tells me hes heard about a rave tonight at an abandoned warehouse in the city, i start using my Blackberry to inform the group that ill be driving there and everyone should hop in. My cars is a banged up Peugout 106 because thats all i can afford but we have all grown fond of the car as it has soldiered through so many messy nights its earnt the nickname 'old reliable' by the crew, Obvouisly i splashed a lot of my savings on my speakers and sub because you NEED loud bass in your car, its a must for us. Although me and my mates try the best we can to get to a rave, they are hard to find out about and word of mouth is usually relied on as well as posters so sometimes our nights end in dissapointment, Free partys and Raves are so unforgettably enjoyable that we make the effort anyway, it would be nice to have a solid source of information though.

Some people look down on my and my friends because we dont strive to acheive the best grades and scrape by, but we dont care because were aspiring to acheive the best experiences we can in life and we definitley do a lot better in that field than most people, if you've got a group of mates, some banging music, the right clothes and a girl, life couldnt be better. 

Task 4

Task 3

Front cover and masthead analysis (of competitors) and how they have influenced your idea

MIXMAG

Masthead – The masthead MIXMAG is pretty self explanatory and consists of abbreviations, the masthead UNDERGROUND is also pretty self explanatory so you could say that I adopted that quality from MIXMAG.

Front cover – MIXMAG’s front cover consists of bright colours that are associated with ‘club culture’  and seems to follow the ‘less is more’ approach to things, the bold text and exciting colours, complimented with an explosive design make the MIXMAG of January 2011 an aesthetically pleasing issue to the readers.

FRONT

Masthead – The masthead FRONT is short and sweet and could be perceived in a number of ways, the masthead UNDERGROUND is also short and sweet mirroring FRONT but would rarely be perceived in a different way than it is meant to be.

Front cover – FRONT’s front cover is again laden with bright colours and Stylish fonts but this issue seems to display a minimalist approach on text and a focal main point of the central dominant image. As Front is a lifestyle magazine and it caters for a demographic of 16 to 25 year olds the central dominant image is undoubtedly a female model.

   

Task 2

Task 2

FRONT magazine

First published:  1998

Target audience age: 16-25 year old males

Current publisher: KANE Ltd

Current editor: Joe Barnes

Front was created by Cabal Communications to rival IPC’s magazine LOADED, although I realize this magazine is a lifestyle magazine whilst mine is a music magazine I consider it a competitor because it covers the type of fashion, films and games that my target audience will be interested in and it also lightly touches upon the music my magazine focuses on but in nowhere near enough depth to compete with UNDERGROUND. The comedic mode of address that FRONT has adopted would also appeal to my target audience and although Front retains these qualities that will attract my target audience it also includes things such as sport and a wide variety of music genres the majority of which will repel them.

MIXMAG magazine

First published: 1983

Target audience: 18 -28 year old males

Current publisher:  Development Hell Ltd

Current editor: Andrew Harrison

MIXMAG is a magazine that covers all dance music and club culture, I consider it a competitor as it focuses on the same type of music and culture that UNDERGROUND does, the reason that UNDERGROUND will be able to compete with MIXMAG is that it focuses on the opposite end of the spectrum, Mixmag covers the softer more commercial side of the club scene whereas UNDERGROUND concentrates on the heavier up-coming music found in the club scene and also exclusively covers the ‘rave scene’ and the ‘grime scene’ who coincidentally respect, appreciate, and share each other’s tastes in fashion and music and are united in their dim view of MIXMAGS target audience. 

    

Task 1

Aim of my magazine

Who is my reader?

My magazines readers are 16-24 year old males who are interested in fashion, their social lives, and new and upcoming genres of underground music. They have anti-mainstream and non-conformist attitudes. 

What Genre is my magazine?

Music

What is the frequency?

The frequency of my magazine is Monthly

Why do I think it is a workable idea?

The reason why this is such a workable idea is because there has been a gap in the market left open on underground genres of music, the predominant genres of underground music at the present time being Grime and Dubstep. I know from personal experience that there are a lot of 16-24 year olds males that are passionate about these genres and that would buy this kind of magazine en masse if it’s marketed the right way.